This summer time’s prime European scorching spots for model pop-ups


Manufacturers there final summer time: Dior, Louis Vuitton, Armani, Dolce & Gabbana, Gucci, Jacquemus, Loro Piana

Louis Vuitton’s pop-ups at Cheval Blanc Saint-Tropez

Pictures: Courtesy of Louis Vuitton

Mykonos, Greece

Why now: Mykonos, alongside Santorini, can be a preferred vacation spot as soon as once more, consultants agree. “Greece has been extremely scorching the final two years and appears prefer it’ll nonetheless be going sturdy this 12 months,” Hudson says. Chinese language vacationers are additionally drawn to “distinctive seaside locations” like Mykonos, says Caroline Bremner, head of journey analysis at Euromonitor.

Manufacturers there final 12 months: Chanel, Nanushka

Amalfi Coast, Italy

Why now: Indefinitely busy in the summertime, the Amalfi Coast — and neighbouring Capri — are a haven for luxurious manufacturers. For 2024, Peters is eyeing a return to the Amalfi Coast, the place she hasn’t been for a number of years. Christie Hudson, journey skilled at Expedia, notes an early uptick in curiosity for Positano lodgings. The newly renovated Salerno Airport in southern Italy can be set to open for business flights from mid-July 2024, making accessibility to the area far simpler.

Manufacturers there final summer time: Valentino

Image may contain Architecture Building Outdoors Shelter Hotel Resort Water Waterfront House Housing and Villa

Ravello’s Valentino Escape pop-up lined the shoreline.

Photograph: Courtesy of Valentino

Puglia, Italy

Why now: Puglia has undergone a renaissance in recent times, Byrne says. She provides that, “It boasts a rawer, extra genuine expertise than well-known vacationer spots like Portofino.” It’s a less-tapped useful resource for manufacturers, with potential to be a hotspot this season.

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