The Independents Makes Its Second Acquisition in 2024

The Independents is shopping for The Sunshine Firm, a consultancy and inventive company primarily based in London and Los Angeles, the style communications firm introduced on Wednesday.

The Sunshine Firm has labored with manufacturers throughout trend and wonder, together with Gucci, Diesel, La Mer and Victoria’s Secret. It specialises in serving to manufacturers have interaction in entertainment-centric initiatives, and performed a key position in “Victoria’s Secret: The Tour ‘23″ documentary that premiered final 12 months and was meant to function a substitute for its legendary-but-controversial trend present, which was final staged in 2018. It additionally was behind “Fracture,” a TV collection that was created in partnership with the UK’s Channel 4 that was designed to showcase Balmain’s Autumn/Winter 2021 assortment.

Isabelle Chouvet, CEO of The Independents, stated that the acquisition comes at a time when extra manufacturers, significantly in luxurious, want to experiment extra with bringing their manufacturers to life by leisure. With Sunshine beneath their wider umbrella, Chouvet stated The Independents will search to ink partnerships with main streaming platforms and extra.

“The acquisition of Sunshine is extremely strategic — the group’s observe file in creating model and leisure technique for luxurious companies is exclusive,” she stated in a press release. “Their understanding of the brand new leisure panorama is a large benefit for the group.”

The information marks the second acquisition The Independents has made in 2024: It purchased occasion manufacturing agency Kennedy in March. As effectively, it acquired six extra businesses final 12 months and one other in 2021. The corporate has raised a complete of $580 million prior to now 12 months — $400 million was introduced in June 2023, with an extra $180 million raised in December — with the aim of doubling in dimension by 2025. The Independents had income of $600 million in 2023, 70 p.c progress over 2022.

Be taught extra:

Why Vogue’s Largest PR Corporations Maintain Getting Greater

With the information that The Independents is including one other agency, Ctzar, to its roster, BoF breaks down the components driving consolidation within the house, and what it means for the trade.

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