The 5 watch developments to know in 2024


Extraordinarily skinny watches — which include a better price ticket — are trending. Piaget offered the Altiplano Final Idea Tourbillon, which is 2mm thick. The restricted run of 15 will every be priced at €725,000, the best value within the historical past of the home for a watch (excluding jewelry watches that incorporate treasured stones). “We see increasingly demand for high-ticket watches,” says Benjamin Comar, CEO of Piaget. Bulgari unveiled the Octo Finissimo Extremely Cosc, the slimmest mechanical watch ever designed with a thickness of 1.7mm, a brand new world file. It’s being produced in a brief run of 20 items, every priced at round €600,000.

Discovering a candy spot

That mentioned, there’s nonetheless robust demand within the area that sits above aspirational, however beneath ultra-luxury. “A lot of watchmakers have outlined their value vary above CHF 20,000 (€20,600), so there’s now a requirement for ranges between CHF 10,000-20,000 (€10,300-€20,600), from rich purchasers who discover that the others have develop into a little bit too costly,” observes Vigneron.

Breitling CEO Georges Kern echoes the sentiment: “We’re in a really candy spot between CHF 5,000 and 20,000 (€5,100-€20,600).” Nonetheless, he factors out that Breitling’s common value has risen from CHF 4,500 (€4,600) seven years in the past to CHF 7,200 (€7,400). Extremely-luxury doesn’t essentially warrant success. “In the event you have a look at the entry value factors, manufacturers like Tissot are very profitable. In the event you’re good within the decrease section, you’ll promote, should you’re good within the mid section, you’ll promote. And I may give you dozens of manufacturers within the super-luxury area which can be completely failing, so it’s not that all of us must rush into this,” says Kern.

Transferring past gender stereotypes

Genderless watch designs are right here to remain, executives agreed.

“The segmentation that we knew up to now — ladies who needed a small watch with diamonds and quartz — is totally out of date,” Tag Heuer’s Tornare says. “Right this moment, after all, there’s nonetheless a clientele, however there are additionally increasingly ladies who need watches with issues, who need lovely chronographs with an actual motion. It’s time to place an finish to those segmentations. We make lovely watches. There are markets the place males put on 36mm watches with diamonds. However, ladies carrying massive watches has been a pattern for a number of years now.”

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