Sarah Richardson Launches ‘Past Noise’ Journal

Sarah Richardson, the London-based stylist and former vogue inventive director of Doc Journal, is launching Past Noise, a brand new bi-annual print journal and digital platform, along with her husband, the photographer Richard Bush, and investor Stefan Ericsson.

Richardson has assembled a masthead that features Holly Shackleton as editorial director at massive, Fran Burns as sustainability vogue director and Venetia Scott as senior vogue editor at massive. Juergen Teller, Mario Sorrenti, Malick Bodian, Sarah Mower and Anders Christian Madsen are among the many contributors to the primary subject.

With the challenge, Richardson goals to modernise the normal girls’s journal, getting away from “the identical route of the final 50 years the place it’s vogue, magnificence, social and movie star,” she mentioned. “The trendy lady is greater than that.”

The print journal will are available two separate volumes — “Past” and “Noise” — one devoted to visuals, the opposite to textual content. The primary subject has 12 covers, starting from a self-portrait by Grey Sorrenti to actress Monica Bellucci shot by Juergen Teller. It opens with a letter by primatologist Jane Goodall and contains an interview with New York Instances vogue critic Vanessa Friedman, a Laurence Ellis-lensed photograph unfold of rewilding in Patagonia and a function on the finale to Alexander McQueen’s Spring/Summer time 1999 present.

The print subject has attracted advertisers together with Gucci, Prada, Loro Piana and Celine, nevertheless it’s the web site, which is able to harness video, generative AI and the metaverse to showcase vogue merchandise in novel methods, that has higher business potential, mentioned Bush.

Lately, as mass market magazines like Glamour, Attract and InStyle have suffered from shrinking advert gross sales, unbiased titles catering to area of interest, prosperous audiences have fared higher. With print points going for £75, that’s actually who Past Noise is focusing on.

“I’ve seen magazines come and go and this isn’t one thing that we need to be a flash within the pan,” Richardson mentioned. “It’s vogue insiders constructing this collectively and creating one thing they assume is totally different to different publications.”

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