Paul Smith to return to Pitti Uomo to launch SS25 assortment


Paul Smith, who was the Visitor Designer on the 91st version of Pitti Uomo in January 2016, is returning to the Florence menswear commerce present to showcase his new SS25 assortment with a particular occasion on the opening day of the 106th version, 11 June 2024.

For the reason that firm’s beginnings in 1970, Paul Smith has been synonymous with the go well with. Serving to to reinvigorate males’s tailoring, Sir Paul was a part of a brand new wave of designers who took a playful strategy to the well-established tenets of formal clothes, “creating one thing unprecedented” whereas paying respect to the previous.

It’s with that in thoughts that he returns to Pitti, an occasion which has a specific reverence for tailor-made clothes, and a present the place Paul Smith repeatedly had a significant stand within the Nineteen Nineties and early 2000s.

Paul Smith mentioned: “I’m very excited to be opening Pitti Uomo with the debut of my Spring/Summer season 25 males’s assortment on Tuesday eleventh June. I used to be one of many first visitor designers to be invited to point out at Pitti again in 1993, and I feel that it’s an exquisite second that highlights a number of the greatest menswear round in a really possible way.

“I’m wanting ahead to presenting my assortment in a extra private setting, the return to Florence seems like simply the best factor to do.”

Raffaello Napoleone, CEO of Pitti Immagine, commented: “Paul Smith is a visionary designer, a inventive with infinite curiosity, an inexhaustible fanatic, a gentleman of pure class, an envoy of British creativity, a style lover, and a biker. And for us – for me personally and for Pitti Immagine – he is a superb good friend.

“The connection between Sir Paul Smith and Pitti has led us to create many memorable occasions over these thirty years: we’re honoured that one other stage of this unbelievable race will happen in Florence on the subsequent Pitti.”

Pitti Uomo takes place on the well-known Fortezza da Basso in Florence from 11-14 June 2024.

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