George at Asda is tapping into common tradition, hiring social media influencers to entrance a sequence of campaigns selling its new G21 assortment. The primary up is Love Island All Star Sophie Piper.
Asda‘s trend-led assortment, which is priced from £12, was designed with the fashion-forward buyer in thoughts. The brand new vary brings an “injection of fashion to go well with all events and existence”.
Throughout a photoshoot in London, Piper showcased the array of recent season types together with cargo pants, an outsized jacket and chunky biker boots.
She stated: “I really like every bit within the assortment! It’s all so comfy and versatile, providing trend-led fashion at accessible worth factors. As somebody who’s at all times speeding from one occasion to the subsequent, I really like that the gathering can simply be dressed up or down, good for transitioning from day to nighttime.
“It’s been an incredible alternative to work with the George crew to launch the brand new vary and I can’t wait to see what’s to return in future drops!”
Delia Phillips, Senior Director of Shopping for and Design at George, added: “We listened to our trend-led clients who instructed us that fashion, affordability and wearability had been most necessary when it got here to trend-led items and the re-defined G21 vary solutions simply that.
“We’ve beloved working with Sophie to reinvigorate and relaunch the brand new providing; her fashion encapsulates every thing that the vary stands for, and he or she was the right ambassador to kick off the brand new assortment.”
The model may have 4 further drops with new expertise cropping up per launch. G21 is out there in-store and on-line at George.com from 4 April in sizes 6-24.
