Kurt Geiger goes international with rainbow-inspired Galeries Lafayette takeover

Kurt Geiger‘s rainbow-hued sneakers and equipment have discovered success in Paris, which usually has a penchant for quiet luxurious, after taking over residency inside Galeries Lafayette Champs-Élysées. This marks the model’s worldwide success amid its international enlargement.

The British model reported revenues of £316 million ($400 million) and introduced the opening of 4 to 5 new shops within the US. It is also increasing its abroad portfolio with three shops in Mexico, in addition to flagships in Spain and Italy.

Steven Sousa, Chief Worldwide Officer of Kurt Geiger, mentioned: “Our greatest sellers in Spain and Germany are additionally our greatest sellers in Mexico, the US and the Center East…  Our gross sales proper now are the best they’ve ever been.”

Kurt Geiger takes centre stage throughout the marbled interiors of the posh division retailer Galeries Lafayette with a brand new pop-up, open now till 15 April. A tunnel from the storefront’s door will transport prospects into the colorful world of the British model.

Sousa added: “Galeries Lafayette is such a recognisable and revered retail model, they’re a democratic retailer. I used to be tremendous thrilled once they supplied up the chance to do that pop-up.

“At Kurt Geiger, we’re being very selective about our distribution and the place we open shops— we’re keen to attend for the most effective location in a market, such because the atrium of Galeries Lafayette Champs-Élysées, which is the shop’s largest most sought-after area.”

Not solely is the activation spreading model consciousness throughout the partitions of the posh division retailer but additionally on the cobbled streets of Paris. 4 Screens outdoors of Galeries Lafayettes play clips from its playful Summer season marketing campaign – set to be watched by greater than 100,000 guests passing by.

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