In Footage: Versace launches newest Icons marketing campaign with Cillian Murphy and Anne Hathaway


Versace has launched its new Icons marketing campaign for 2024, starring Academy Award-winning actor Cillian Murphy for the primary time and American actress Anne Hathaway for her second Icons marketing campaign.

Irish actor Murphy, greatest identified for his position as Tommy Shelby in interval crime drama ‘Peaky Blinders’ and for his lead efficiency in biographical thriller ‘Oppenheimer’, additionally labored with Chief Artistic Officer Donatella Versace for the accompanying video.

Versace

Donatella Versace mentioned: “Sturdy, direct, iconic. For me, Anne and Cillian are two of one of the best actors of as we speak. Exceptionally proficient and sort folks I love and respect, wanting their greatest. Very Versace.”

The marketing campaign, shot by photographers Mert Alas and Marcus Piggott, sees Anne Hathaway and Cillian Murphy “unafraid to be their true selves and to indicate totally different sides of their iconic personalities” via carrying items from the most recent Icons assortment.

Murphy mentioned: “Collaborating with Donatella – from sharing picture references to deciding on the music of Fontaines D.C. for the video (with the ‘Boys within the Higher Land’ monitor) – resulted in a marketing campaign that displays who I’m. The gathering of nicely reduce empowering designs comprised of nice material fits me completely.”

Tailoring is on the basis of each the boys’s and girls’s items within the new SS24 Icons assortment. Highlights embrace a ladies’s cropped raglan jacket with couture-like rounded shoulder, and males’s tailor-made jackets with steel ‘Medusa Biggie’ particulars throughout the breast pocket.

Iconic Versace particulars elevate items within the assortment, whether or not it’s a silk Barocco print insert in the back of a cotton trench coat, or Medusa ’95 steel {hardware} throughout the waist of A-line skirts.

Leather-based is as a lot a code of the home of Versace as the enduring Medusa or Barocco print and a full providing is introduced for each genders throughout coats, blazers, biker jackets, shirts, trousers and clothes. A gown in delicate nappa leather-based options the signature Versace bustier crafted into the bodice to underline the type of the physique.

Denim can also be elevated with a tailor-made reduce on ladies’s jackets, bustier tops and denims which might be “elegantly signed by a steel Medusa ’95 on the waistline”, and males’s denim denims and jackets can be found in numerous washes and matches.

The “codes of the Home” proceed throughout a full number of baggage and footwear, epitomised by the Medusa ’95 bag line that options the enduring signature as a belt-like element throughout structured bag types.

Hathaway mentioned: “I’ve met so many Versace ladies who’re highly effective, emotionally out there, bold, substantive, humorous, fierce, loving, singular, attractive, good, proficient and beneficiant – very very like Donatella.

“I’ve noticed {that a} Versace Girl is herself. I’m so thrilled and honoured to be thought of a Versace Girl and am overjoyed to reunite with the Versace household for one more Icons marketing campaign.”

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