In Footage: Amelia Grey fronts new Body marketing campaign for SS24


Coming sizzling off the heels of its newest marketing campaign with supermodel Gisele Bündchen, which launched in January 2024, Los Angeles-based premium denim model Body has turned to American mannequin and TV character Amelia Grey as its newest face for SS24.

The marketing campaign was shot by Body Co-Founder and Chief Inventive Officer, Erik Torstensson, who established the model in 2012 with Jens Grede, at Chateau Marmont in West Hollywood.

Grey is claimed to “epitomise a brand new period of off-duty dressing for the quintessential LA lady” and, for Torstensson, it’s her pure heat “that actually embodies the Body girl”.

The marketing campaign highlights Body’s new denim supply, with Grey draped in nothing greater than the model’s ‘Slouchy Straight Jean’.

There’s additionally the ‘Simple Shorts’, paired both with the brand new ‘Denim Energy Jacket’ or a easy bikini prime. Solar-drenched colors embrace washed dusty pink for the ‘Coronary heart Jacket’ and ‘Lengthy Barrel Jean’, and ‘au pure clear’ for the favored ‘Le Saggy Palazzo’ fashion.

Frame

The brand new SS24 assortment is now accessible at retailers together with Harrods, Selfridges, Harvey Nichols, Browns, Internet-A-Porter and Le Bon Marche, in addition to Body’s personal shops.

Final month, Body named Thomas Lecoq as its new EMEA CEO, because the California model targets double-digit development within the area over the subsequent three years.

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