Hummel unveils assortment with Kellogg’s in newest fashion-meets-food collaboration


Danish sportswear model Hummel has teamed up with US cereal firm Kellogg’s, and particularly its Corn Flakes model that includes mascot Cornelius the Rooster, on a limited-edition way of life assortment of jerseys, T-shirts, socks and sneakers.

The ‘Stockholm LX-E Kellogg’s’ sneakers even characteristic the rooster proudly perched on the tongue and ‘Kellogg’s’ on the heel.

It follows an extended line of vogue manufacturers and retailers collaborating with meals corporations, which in recent times have included Nike x Ben & Jerry’s, Palace x McDonald’s, Moschino x McDonald’s, Crocs x KFC, Crocs x Pop-Tarts, Primark x Greggs, Supreme x Oreo and A Bathing Ape x Coca-Cola.

The playful new Hummel x Kellogg’s assortment attracts on athletic heritage and “breakfast nostalgia” – that includes Kellogg’s classic imagery and Hummel’s signature chevrons.

It features a soccer jersey that includes the well-known Corn Flakes’ rooster on the left chest and a quantity three with ‘Cornelius’ on the again, and sports activities socks with an embroidered rooster, that are retailing at €18.95 on Zalando, in addition to on the Hummel web site, from immediately, 12 April.

Assured to show heads and evoke reminiscences, the gathering is described as “not only a step again in time, however a leap right into a future the place breakfast meets the streets”.

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