Havaianas poaches Nike exec for European CEO function

Havaianas, the flip flop model synonymous with summer time, has at present introduced the appointment of Hurt van de Camp as the brand new President for mum or dad firm Alpargatas, Europe.

With over 18 years of name expertise, Hurt van de Camp brings to Alpargatas a wealth of experience to the 1962-founded footwear firm. Van de Camp beforehand labored inside the world footwear and attire trade and held tenure at Nike in a number of EMEA management positions. Most just lately he was the Common Supervisor of Nike shops EMEA for over 4 years.

In his new function, he’ll prioritize sustainable and worthwhile development for the Havaianas model, specializing in establishing a year-round shopper engagement by means of an built-in 360-brand strategy, guaranteeing the model’s continued success within the European market.

Hurt van de Camp mentioned: “I’m thrilled to embark on my journey with Havaianas; a model that I admired for therefore a few years because it actually is the OG amongst flip flops.

“[I’m] trying ahead to elevating the model to new heights by committing to shopper relevance and operational excellence whereas conserving the Havaianas model core values at coronary heart; infusing European markets with the vibrancy of Brazilian tradition… I’m assured that we’ll proceed to be their model of selection and can ship sustainable development for each Alpargatas in addition to our companions.”

The creator of the fashionable flip flops, Havaianas, was born in Brazil in 1962. Now, the model is current in over 120 nations.

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