Frasers Group to open two new flagship Sports activities Direct shops in Westfield London and Stratford


Frasers Group will open two new flagship Sports activities Direct shops in 2025, a 29,000 sq ft retailer at Westfield London (White Metropolis) and a 28,000 sq ft unit at Westfield Stratford, because it continues to roll out its elevated retailer idea.


The brand new shops will each function “leading edge retail experiences” and complement Sports activities Direct’s flagship on London’s Oxford Avenue, which continues to be the cornerstone of its retail providing in London.

Ger Wright, Managing Director of Sports activities at Frasers Group, mentioned: “We’re extremely excited concerning the launch of those new flagship Sports activities Direct shops, that are a testomony to Frasers Group’s unwavering dedication to elevating the retail expertise for sports activities lovers throughout the town and the UK.

“These new retail areas additionally mirror our dedication to offering our clients with unparalleled entry to the perfect sports activities retail expertise. Our Oxford Avenue flagship will stay the primary beacon of our model in London, whereas these new places will additional enrich the sports activities retail panorama, providing distinctive and immersive procuring experiences.”

Each Westfield shops “will present clients with entry to the world’s greatest sports activities and efficiency manufacturers”, in addition to different retail manufacturers from Frasers Group together with USC.

This follows new retailer openings in CardiffBelfast’s Boucher Retail Park and the Metrocentre in Gateshead within the final six months alone.

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