Based in 1994 by brothers Duncan and Andrew McKenzie, Aphrodite operates by its ecommerce web site and a 3,800 sq ft retailer at 8 Vine Place in Sunderland metropolis centre.
The shop shares 54 clothes and footwear manufacturers, together with sportswear staples Adidas, Nike and New Steadiness in addition to streetwear labels together with Carhartt WIP, Patagonia and Common Works.
Frasers Group acquired Aphrodite on Friday 29 March, in accordance with correspondence seen by Drapers.
Modifications to Aphrodite’s bodily and on-line retailer will probably be shared at a later date.
Proprietor of Sports activities Direct and Flannels, Frasers Group has been on an acquisition spree over latest years. Late final 12 months it acquired menswear indie John Anthony and luxurious retailer Matches, adopted by crossfit coaching enterprise WIT Health.
Frasers Group confirmed the acquisition to Drapers but declined to offer additional remark.
