First look: Laura Ashley relaunches vogue

The womenswear relaunch marks the primary time that it’s releasing its personal vogue line since Gordon Brothers acquired the model in 2020.

The 47 items, out there on its web site, in addition to Subsequent’s web site and in choose Subsequent shops, is the primary drop for the spring assortment, which can be adopted by new drops seasonally. Retail costs vary from £26 for ruffle frill tops to £85 for maxi attire.

The gathering options attire, blouses, skirts, trousers, shorts and shirts, and attracts inspiration from heritage prints and color palettes from the model’s archive corresponding to woodblock prints from the Nineteen Fifties and Nineteen Sixties.

Helen Ashmore, head of design at Laura Ashley, mentioned: “It’s a mix of prints, designs and textiles from the archive, re-drawn, and interpreted to enchantment to present vogue tendencies and silhouettes. We wish to guarantee that our heritage stays related to the girl of right this moment, and we’ve achieved that on this assortment. It’s a group designed by ladies, for ladies from all walks of life.”

The design group at Subsequent added: “It’s been a pleasure to work alongside Laura Ashley on the relaunch of the ladies’s assortment, which embodies a symphony of timeless magnificence, British heritage, and up to date attraction. “

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